SCREAM Performance Scorecard

Most organizations don't struggle because of strategy. They struggle because Systems, Culture, Relationships, Execution, Action, or Management have broken down. This assessment tells you where to look first.

Your Name
Email
Phone
Company
Date
01Business Profile
Brand Type
Number of Locations You Own or Operate
How Long Have You Owned This Business?
How Often Do You Set Performance Goals or Targets for Your Team?
Are the targets you set tied to the financial and budgetary goals of your business?
How often does your team achieve these goals?
How do you distribute and track performance against these goals?
If you asked your leadership team to name the top 3 priorities for the business this quarter, how similar would their answers be?
02Performance Assessment
1 Not in place 2 Early stages 3 Functional 4 Strong 5 Exceptional
S
Systems
Technology · SOPs · Playbooks · Reporting · Training
Avg / 5
We have documented SOPs and playbooks that the team consistently follows.
Our technology stack supports the team's work without creating friction or workarounds.
Reporting and data give leadership real-time visibility into location performance.
New team members are onboarded through a structured, repeatable training system.
We have a documented onboarding plan for new members and it is consistently executed.
I can track how frequently our members are utilizing the facility or services.
C
Culture
Standards · Accountability · Expectations · Energy
Avg / 5
There is a clear, shared standard for what "good" looks like and the team holds each other to it.
Accountability is real underperformance is addressed promptly and directly.
The energy on the team is positive, competitive, and focused on winning.
Our values aren't just written on a wall they visibly shape behavior and decisions.
R
Relationships
Trust · Alignment · Leaders · Teams · Members
Avg / 5
There is genuine trust between leadership and frontline team members.
Teams across locations work in alignment not in silos or competition with each other.
Our member relationships are deep and durable members see us as a community, not just a gym.
We actively invest in relationships with strategic partners and referral sources.
E
Execution
Discipline · Consistency · Operational Standards
Avg / 5
The team consistently delivers on commitments deadlines are met, promises are kept.
Our operational standards are consistently applied, not just on good days.
There is minimal gap between what is expected and what is actually happening day to day.
We complete strategic initiatives projects don't stall or lose momentum after launch.
A
Action
Decision Velocity · Problem Solving · Responsiveness
Avg / 5
Decisions get made quickly we don't wait for perfect information or endless consensus.
When problems arise, they are identified and addressed the same day not left to fester.
I know exactly how quickly my team reaches out to new leads and the speed meets my standard.
My team uses phone, email, and SMS consistently and intentionally in their outreach not just whatever is convenient.
The organization moves with urgency there is energy behind our priorities, not just intention.
M
Management
Goal Setting · Coaching · Accountability · Performance Tracking
Avg / 5
Leaders set clear goals with measurable outcomes not just general direction.
Coaching and development conversations happen consistently, not only during formal reviews.
Performance is tracked regularly and leaders use data to make decisions about their teams.
Leadership development is a priority we are actively building the next generation of leaders.
03KPI Awareness

For each metric below, indicate whether you are currently tracking and monitoring it across your locations.

Lead Conversion Rate
Visit Frequency
Utilization Rate
ARPU (Avg Revenue Per Member)
EBITDA Margin
Labor Percent
Marketing Percent
Book / Show / Close %
0 of 27 scored questions answered
Complete all scored questions for the most accurate diagnosis.
04Your Diagnosis
Your SCREAM
Profile
/5
Overall Score
⚠ Needs Immediate Attention
✦ Strengths to Leverage
Diagnostic Summary

Next Step

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